The Gro Company is the result of two parents battle to get their baby to sleep at night. Practically unheard of in the UK, an Austrian sister-in-law introduced them to baby sleep bags, and after amazing 12-hour slumber, the Grobag was born.

Wanting to spread the word to other sleep deprived parents, the founders gave themselves a target of 10 years to get the UK from 0% to 80% baby sleeping bag usage, but managed it in a mere 5. Their research brought them into contact with The Lullaby Trust (formally FSID), the UK's leading SIDs research charity. The Gro Company have worked with closely with The Lullaby Trust since 2000 and donated almost 1 million pounds towards safer sleep research.

The Gro Company has always strived to ‘Do the Right thing’ whether it be through our robust ethical sourcing practices or excellent customer service. Not only do they have a commitment to safer sleep, but they strive to better the lives of parents and children alike.