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In 2012 Studio Banana Things and design studio Kawamura-Ganjavian discovered that before Thomas Edison's invention of the light bulb, folks slept an average of 10 hours a day, dwindling down today to an average of 7 hours in Europe, 6 hours in the United States, and a mere 5 hours in Japan. With the importance of sleep in mind, the original OSTRICHPILLOW® was created to prompt a global napping revolution.